France is a key player in the European e-commerce landscape, hitting over USD 150 billion in e-commerce sales revenue during 2022. France’s most lucrative e-commerce segment is fashion and apparel, generating USD 20.87 billion in revenue, just behind the UK and Germany. Let’s explore insights into the French fashion scene and important shipping tips you shouldn’t miss.
Online fashion e-commerce landscape in France
In 2022, Zalando and ASOS excelled in online fashion, each holding around 11% market share in French apparel sales. Their sustained top-five positions in e-commerce net sales reflect strong consumer preference and market dominance in France.
Shipping essentials to know when you sell on online fashion platforms
Organize pick-ups: The journey of your products to the end customer starts with efficient coordination for the pick-ups. Consolidating orders and ensuring a seamless process are essential. A well-organized pick-up process sets the stage for timely deliveries.
Know about local last-mile carriers: Selling on online fashion platforms like Zalando requires an understanding of logistics circumstances and close partnerships with local carriers, such as Colissimo, and Chronopost. Navigating the complex last-mile carrier network is challenging yet essential for ensuring a smooth delivery.
Ensure smooth customer returns: In France, 25.49% of online fashion purchases were returned, with 95% of French shoppers preferring drop-off points for product returns. Making returns hassle-free is key to creating a positive customer experience and building trust.
Rely on CIRRO E-Commerce for seamless shipping to France
If you plan to tap into France via top online fashion platforms like Zalando, success hinges not only on great products but also on mastering cross-border shipping.
CIRRO E-Commerce offers one-stop-shop solutions across Europe, ensuring every step is perfectly managed, from pick-up at your warehouse to last-mile delivery and returns. Leveraging our strategically located logistics hubs, we ensure smooth parcel processing before handing them over to our trusted network of last-mile partners.
Swift delivery with data tracking: Shipping lead time performance far exceeds platforms’ criteria. Taking an example, delivering end-to-end from Benelux to France takes less than 2-3 working days.
Access to premier last-mile carriers: Partnering with CIRRO E-Commerce grants you access to reliable French last-mile carriers like Colissimo and Chronopost. Our direct API connection streamlines label printing directly in your warehouse.
Customer-friendly returns: We understand your return headaches. Our returns handling solutions include pre-fixed return labels. Your customers can drop off parcels at convenient PUDO points nearby. Our robust logistics network ensures prompt return deliveries to your warehouse, alleviating your return management concerns.